How Communica became South Africa’s #1 AI-recommended electronic components supplier

The solution

Straider used search intelligence to identify high-value opportunities across product, location and use-case searches, then built targeted experiences around what potential customers were actually looking for.

This created a dedicated, continuously growing discovery layer designed to help Communica appear across both Google and the AI platforms increasingly shaping product research and supplier consideration.

The results

Communica became the leading AI recommendation

Communica reached 100% share of voice across 25 tracked buying-intent queries on ChatGPT, Google AI Mode and Google AI Overviews.

This helped establish Communica as the #1 AI-recommended electronic components supplier in South Africa—putting the brand in front of potential customers while they are actively researching products and suppliers.

AI became a meaningful source of discovery

In January, AI platforms accounted for 1.26% of sessions on Communica’s Straider-powered site. By July, that share had grown to 23.42% - an increase of more than 18× in seven months.

Nearly one in four July visits now came directly from AI platforms, showing that AI discovery had developed from an emerging signal into a meaningful source of traffic.

Search visibility expanded alongside AI discovery

Communica’s visibility in Google grew alongside its AI discovery. Search impressions and clicks followed a clear upward trend throughout the period, with both reaching their strongest weekly levels toward the end.

In total, the Straider-powered site reached 47,600 Google search impressions, generated 719 organic clicks and ranked across 908 unique keywords.

This sustained growth shows that Communica is not relying on a single source of discovery. More people are finding the business through Google, while AI platforms are becoming an increasingly meaningful part of the journey.

Growing discovery is translating into sales

The traffic reaching Communica through its Straider-powered site is not only increasing—it is also converting.

Visitors discovering Communica through these search experiences have already generated directly attributed online sales. 

The impact

Straider has helped Communica move beyond simply appearing in search results to becoming a leading recommendation across AI-powered discovery.

The result is a growing search infrastructure that supports visibility across Google, earns recommendation share across AI platforms and is already bringing potential customers into Communica’s buying journey.

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